When Dieren-based postal manager, Willem Kölling, decided to go into the bicycle trade in 1892 everyone thought he was crazy. However, he was one of the very first to see the profound potential of this new mode of transport. He started out very cautiously and ordered just one solitary bicycle from England. Strong trade growth soon led him into partnership with blacksmith Rudolf Arentsen.
The two men traded under the name Gazelle for the first time in 1902. In the summer of that year, during a walk in the woods surrounding Dieren and Laag Soeren, Willem Kölling suddenly saw a roebuck pass in front of him. The animal’s speed and grace of movement gave him the idea of using the name Gazelle, one of the quickest species of antelope.

Gazelle has grown over the past 114 years from a small two–man operation into a leading international manufacturer; from precisely three bicycle sales in 1892 to the biggest bicycle brand in the Netherlands (with annual production at 350,000 bicycles). The number of bicycle sales has continued to increase over the past few years. It took 62 years to register the first million sales. The second million followed 12 years later in 1966. Willem Kölling appeared to have chosen the right name as Gazelle really took off.

The centenary celebrations in 1992 coincided with the production of the eight millionth bicycle. Furthermore, Princess Margriet awarded the “Royal” title to Gazelle in honour of the company’s centenary celebrations. At that time one million bicycles were being produced every 3 to 4 years. A high point for Gazelle came on 7 April 1999. On this particular date Prince Willem Alexander put the finishing touches to the 10 millionth Gazelle.

Gazelle kept going and on 31 October 2005 the 12 millionth Gazelle left the production line. Minister Karla Peijs from the Public Works and Water Management was in attendance to lend a hand with the Gazelle Easy Glider:  the first Gazelle E-Bike. What’s more, the 13 millionth Gazelle rolled off the production line in 2008. And they will continue to make safe, comfortable, sustainable and beautiful bicycles in the way we know how.


Smooth cycling – Ease and comfort

Regardless of whether you want to cycle quickly through town or are about to undertake a long touring ride, smooth cycling will make your ride a lot more comfortable. That is why we make our models lighter each time around by using lightweight components, while maintaining our quality standards and reliability of course. Indeed, our electric bikes are actually 10% lighter than comparable quality bikes!

Smart design – Striking and ingenious

Choosing a bike is personal. That is why Gazelle have a wide range of models, price brackets, and colours. One of them is sure to have your name on it! Gazelle is constantly working on further refining the design and styling of their bikes. An example is the smart integration of cables and lighting into the bike, making them less vulnerable and, what’s more, it looks particularly stylish. A lot of their electric, city and leisure bikes are equipped with these components.

Robust quality – Durable and safe

If you purchase a new bike, you do not want to have any worries about it. At Gazelle they understand how you feel. That is why you will get no less than 10 years’ warranty on all frames and non-suspension forks. They provide a 5-year warranty on suspension forks and 2 years on all other components. The paint on a Gazelle is indestructible, as well as being rock-hard and scratch-resistant in every colour. This durability pays for itself in lower maintenance costs and a good trade-in value, whilst you enjoy maximum cycling pleasure on a Gazelle quality bike.