Before starting the Azor bicycle company, the founding fathers worked together at another bicycle factory in Nieuwleusen. However, they were dissatisfied with the way things were being done there, and so, in 1997, the pair quit their jobs, convinced that “it could be done better”.
They started small, laying down their tools to take orders when the phone rang, then picking their tools up again to carry on. Building bikes by day and handling paperwork in the evening, their goal was simple: to make an A-grade bicycle for an honest price.
Shortly after entering into this market, they discovered that their product was in huge demand, and their customer base grew rapidly alongside their reputation for superior quality and workmanship. Bikes that really can live outdoors, parts that do not break easily, and extra strong wheels; these are the basic pillars of Azor’s approach. They achieve their results by extensively testing all components, and the end-product is a bicycle that looks great, works brilliantly, and requires very little maintenance.
The Azor team also found that customers like to have bikes tailored to their needs and tastes. To meet this demand, every bike that leaves Azor’s factory is a one-of-a-kind: built from the tyres up for one specific customer.
Since every one of them is unique, you might wonder why Azor bicycles aren’t much more expensive than other brands. The reason for this is that Azor spends precisely zero Euros on advertising, and they don’t have any promoters or representatives on their payroll. What this ultimately means is that customers get a better quality product, without having to subsidise a company’s marketing expenditure.
Since they first hit the market, Azor bikes have made enormous waves in the field of Dutch utility bikes. We ride ours every day, and are exceptionally proud to offer them as part of the Flying Dutchman range.